Automatic Retailing have launched an online trading website, which has proved an instant hit with their customer base.
Customers can now logon to place an order, by easily navigating through the recently restructured product hierarchy, or browsing their ‘favourites’ list which highlights recently purchased products by the customer. The site also has clear visibility of promotions and multibuy deals, which are easily added to the basket by ‘one click’ ordering. Users can also browse their account, view their statement, and download past invoices.
Craig Holt from Northbridge Vending Company commented “After being introduced to the Automatic Retailing user friendly online ordering tool, I have discarded the previously preferred paper ordering process. I have found a particularly valuable feature of online ordering in the special offers that are highlighted alongside the products that I usually order, all displayed in a straightforward and uncomplicated manner. This facilitates the ‘best-price’ product selection to meet my ordering criteria. In addition, as an unexpected bonus – ordering online has resulted in reducing errors that occasionally occurred during the paper-based ordering and invoicing processes. Now, as soon as my order is placed online, it starts to be processed immediately with the prices I selected online.”